I wasn't sure what these cards looked like upon ordering, but they were very reasonably priced, and it turned out that they were very beautiful. Many breathtaking nature pics. Unlike the free Sierra Club cards that I think I have received in the past with hopeful donation requests; these cards show Pomegranate name on the back and say "a portion" of the proceeds go to Sierra Club. Thus, I think it is clearer that these are not the freebie cards mailed to us by various charities at Xmas which I find too cheap/cheesy/embarrassing to send to anyone. Instead, it is a curated selection of cards that I chose to purchase from Pomegranate for a good cause. I don't know if this is what you were trying to accomplish with this campaign, but it works for me. Normally, I throw out all the unsolicited greeting cards I receive directly from charities.